The team behind USWE grew up riding off-road motorcycles on the Swedish country side, searching for the adrenaline rush in deep mudholes and at big climbs. We stuffed our backpacks with enough food, water and gear to keep us and our bikes running day and night. The packs were really uncomfortable and bounced around our sore backs like dancing monkey’s or God knows what. We hated it!

Our frustration led us to buy an old Husqvarna sewing machine in 2007 for a couple of bucks so we could start working on our own backpack prototype. Did we know how to sew? Hell no. Did we enjoy it? Hell yes. And USWE was born.